COFFEE + TEA
On 15-17 March 2018, the 5th Russian Coffee & Tea Russian Expo was held in Moscow. Eternity Group, the official distributor of this Chinese tea in the CIS countries, was one of the partners. The exhibition provided an opportunity to introduce SHABBAT kosher tea to the general public, and every participant of the tasting seminar was able to acquaint themselves with this unique tea collection and enjoy the new taste sensations it has to offer. Golden Bud, one of the varieties featured in the "five star" line, was presented to British Princess Catherine during her visit to our partners company, Yunnan Dianhong Group Co. Ltd., in 2013. And this was the tea given high praise by Queen Elizabeth II and the entire British royal court.
The presentation of our Eternity Group speakers turned out to be rather interactive - during the presentation of the different blends of tea, participants were asked questions to test their knowledge about the tea culture, and those who answered correctly received company gifts. Later, the audience confessed that they found out many new things during this interactive quizzing - for example, that tea brewed from bags is much more fragrant than tea brewed from loose leaf, since finely ground tea provides a better flavor. People not well-versed in the tea culture may be easily led astray by its seeming strength and artificial flavor. Our team is convinced that, as Eternity Group promotes its kosher tea products, the mass consumer will begin to appreciate the attributes of high-quality tea and stop buying such obviously low-quality tea products - and this is what our team is striving for.